Challenge: Ally Financial needed a new company store platform that could manage the internal employee branded merchandise program and used as a way incentivize customers in the outside of Ally to develop leads for Ally Financial’s business lines.

Solution: Tarheel Promotions created completely custom branded merchandise platform that has a retail design and is integrated with Ally Financial’s internal purchasing system, Ariba.

Results: Featuring completely new and custom items along with a retail design, the store has increased Ally Financial’s branded merchandise sales by 16% and has delivered targeted customers to Ally.