Challenge: Baker & Taylor was seeking a solution to increase traffic at trade shows and build brand awareness.

Solution: Tarheel Promotions designed and manufactured a custom giveaway bag featuring the brand mascots, Baker and Taylor.

Results: The bags have been redesigned and produced for 6 years running and have morphed into a collector’s item for customers of Baker & Taylor. By featuring the brand mascots, Tarheel Promotions successfully increased the brand image of Baker & Taylor in the books and media industry. Overseas production of the bags led to a 14% cost savings.