Challenge: With National Hot Dog Week coming, Circle K was looking for ways to drive Hot Dog sales in the stores through the use of Social Media.

Solution: Tarheel Promotions engaged social media influencers to build excitement and market National Hot Dog Week at local Circle K’s.

Results: Tarheel Promotions partnered with four lifestyle influencers in Charlotte, NC and Columbia, SC. The blog posts and social shares generated 317,000+ impressions (goal was 145,000 impressions). A news and entertainment blog, Charlotte Stores, even named Circle K to its Top 10 Best hot dogs in Charlotte list.