Challenge: Circle K launched a new product in the summer of 2017, the MyKup. With a desire to market this product to Mom’s and Millenials on social media, Circle K engaged Tarheel Promotions to manage the campaign.

Solution: This summer, the fan-favorite RooCup relaunched with a new name (MyKup), but same great deal. Tarheel Promotions led a social media and influencer campaign to educate Millennial fans about MyKup and drive in-store purchases.

Results: Partnered with social media lifestyle influencers to generate over 170,000 impressions via blog and social media posts. The combined reach of the campaign to over 700,000 users. Managed a 2 month social media campaign that led to over 138,000 impressions and 9,000 engagements.