Challenge: EATON needed a new way to drive more qualified leads to their trade show booth at the largest industry trade show in Las Vegas.

Solution: Tarheel Promotions developed and provided a custom, battery operated and drivable electric cooler on wheels. Before the show, prospects were sent invitations to stop by the booth to enter for a chance to win the cooler. The cooler was displayed and driven around the show floor to increase EATON’s marketing outside of their booth.

Results: Tarheel Promotions increased qualified leads from 20 to 150!